The Software Needs of Independent Hoteliers in Germany – Insights from the IHS in Munich

The Independent Hotel Show (IHS) in Munich once again proved to be a fascinating meeting point for the hospitality industry, especially for independent hoteliers.

 A key topic that surfaced repeatedly was the question of what German hoteliers expect from modern software solutions. The trends and insights we observed were both surprising and valuable, offering a clear understanding of their priorities.

Price Is Not the Only Factor

Before the event, we assumed that price would be the decisive factor for many hoteliers when selecting new software. However, this was not the case! While the cost structure remains important, priorities have shifted. Today, German hoteliers place greater emphasis on efficiency, user-friendliness, and integrated solutions rather than focusing solely on the lowest price.

All-in-One Solutions: The Demand for Integration

One of the clearest takeaways from the IHS was the growing demand for “all-in-one” solutions. The days when hoteliers relied on separate tools for channel management, property management systems (PMS), and revenue management systems (RMS) seem to be behind us.

The reasons for this shift are obvious:

1. Simplicity: Fewer platforms mean less time spent on training, data synchronization, and support.
2. Efficiency: A centralized solution saves time and reduces errors caused by manual entries or using multiple systems.
3. Clarity: A single platform provides better visibility into bookings, pricing, and revenue.

Flexibility and Customization Are Key

Beyond integration, flexibility is a significant factor. No two hotels are the same, and independent properties, in particular, look for solutions that cater to their unique needs—whether that involves creating a tailored guest experience or streamlining internal processes.

The Bottom Line: Hoteliers Want More Than Just Software

Conversations at the IHS made one thing clear: German hoteliers are looking for partners, not just software providers. A good solution must not only excel technically but also offer outstanding support, quick implementation, and a deep understanding of the industry.

For us as a hotel software provider, this means that listening is key. Only by understanding hoteliers’ needs can we develop the right solutions—solutions that not only make their day-to-day operations easier but also deliver lasting value.